Privacy Policy

Adam Newkirk, Affiliate Broker with Keller Williams Realty Murfreesboro ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information gathered through adamnewkirk.com (the "Site").

This Policy applies solely to information collected through this Site. For information about Keller Williams Realty, LLC's privacy practices regarding their platforms and services, please review the Keller Williams Privacy Policy.

1. Information We Collect

Information You Provide

When you submit a contact form or home valuation request on this Site, we may collect:

• Name (first and last)
• Email address
• Phone number
• Property address (for valuation requests)
• Message content and real estate inquiry details

Automatically Collected Information

When you visit this Site, we or our service providers may automatically collect:

• IP address and general location
• Browser type and version
• Pages visited, session duration, scroll depth, and outbound link clicks
• Referring URL and traffic source
• Theme preference (light/dark mode) stored locally in your browser
• Analytics data collected via Google Analytics 4 (GA4), including anonymized usage patterns
• Advertising and behavioral data collected via the Meta Pixel (Facebook), including page views and form submission events. When you submit a form, we also send certain contact details (email address, phone number, first and last name) to Meta using their Conversions API — this data is hashed with SHA-256 before transmission and is used solely to measure the effectiveness of our advertising campaigns
• Advertising measurement data collected via the OpenAI Measurement Pixel, including the page origin, a privacy-preserving ad click reference, and successful real estate inquiry events. If automatic advanced matching is enabled, supported contact details entered into forms are normalized and hashed in your browser before being included with a conversion event; raw contact details are not sent through this feature
• Anonymized page view data (page URL, referrer, country, browser, device type) collected via Vercel Web Analytics — no cookies used, no personal identifiers stored
• Web performance metrics (Core Web Vitals such as page load time, interactivity, and visual stability) collected via Vercel Speed Insights — no cookies used, no personal identifiers stored

2. How We Use Your Information

We use the information we collect to:

• Respond to your real estate inquiries and contact form submissions
• Provide home valuation estimates and buyer/seller guidance
• Contact you about your real estate needs via phone, email, or text
• Improve the functionality and content of this Site
• Comply with applicable legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Keller Williams Realty Murfreesboro — as our affiliated Market Center, in connection with real estate services
• Google Analytics (Google LLC) — we use Google Analytics 4 to collect anonymized usage data. Google may process this data on servers in the United States. See the Google Privacy Policy for details.
• Vercel Web Analytics (Vercel, Inc.) — we use Vercel Web Analytics to collect anonymized, cookieless page view data. No personal identifiers or IP addresses are stored. Visitor sessions are identified by a temporary hash discarded after 24 hours. See the Vercel Analytics Privacy Documentation for details.
• Vercel Speed Insights (Vercel, Inc.) — we use Vercel Speed Insights to collect anonymized Core Web Vitals performance data (page load time, interactivity, visual stability). No cookies are used and no personal identifiers are stored. See the Vercel Speed Insights Privacy Documentation for details.
• Meta (Facebook) — we use the Meta Pixel and Meta Conversions API (CAPI) to measure the performance of our advertising campaigns on Facebook and Instagram. The Pixel fires a PageView event on every page load. When you submit a contact, home valuation, or consultation form, we send a Lead event to Meta via CAPI. This includes your email address, phone number, and first and last name — each hashed with SHA-256 before transmission so Meta never receives plain-text personal data from us. Meta may match this hashed data against its own records to attribute leads to advertising campaigns. Meta's use of this data is governed by the Meta Privacy Policy. You may opt out of Meta ads personalization at facebook.com/ads/preferences.
• OpenAI — we use the OpenAI Measurement Pixel to measure whether ads shown in ChatGPT result in real estate inquiries. The Pixel may store a first-party advertising reference in your browser and sends a lead_created event only after a contact, home valuation, consultation, or property inquiry is successfully submitted. If automatic advanced matching is enabled, supported contact details are securely hashed in the browser before transmission. See OpenAI's Conversion Measurement documentation for details.
• Email delivery providers — we use Resend to deliver contact form submissions to us securely
• Hosting providers — this Site is hosted on Vercel, which processes server requests and logs
• Legal or regulatory authorities — when required by law

4. Cookies

This Site uses minimal cookies. Your dark/light mode preference is stored in your browser's local storage. We may also use session cookies for basic site functionality. For more detail, see our Cookie Policy.

5. Data Security

We take reasonable measures to protect your information from unauthorized access or disclosure. However, no internet transmission is completely secure. Please do not include sensitive financial information (e.g., social security numbers, bank account numbers) in contact form messages.

6. Your Rights

Depending on your state of residence, you may have rights to access, correct, or delete personal information we hold about you. To make a request, contact us at adam.newkirk@kw.com.

Tennessee residents may also have additional rights under the Tennessee Information Protection Act (TIPA). For requests related to information processed by Keller Williams Realty, LLC, please contact them at legal.kw.com.

7. Third-Party Sites

This Site links to and embeds content from third-party websites, including a property search tool operated by Keller Williams Realty at adamnewkirk.kw.com. We are not responsible for the privacy practices of third-party sites. For information about how Keller Williams handles data through their tools, please refer to the Keller Williams Privacy Policy.

8. Minors

This Site is not directed toward individuals under 16 years of age. We do not knowingly collect personal information from minors.

9. Updates

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site constitutes acceptance of the updated Policy.

10. Contact

For privacy-related questions, contact:

Adam Newkirk
Keller Williams Realty Murfreesboro
450 St. Andrews Drive, Murfreesboro, TN 37128
adam.newkirk@kw.com
(615) 307-0246