Legal
Cookie Policy
Last Updated: March 20, 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work correctly and provide information to site owners. You can manage cookies through your browser settings, including deleting them from your browser history when you leave the site.
How We Use Cookies
This Site (adamnewkirk.com) uses cookies to improve your experience, analyze site usage, and measure the effectiveness of our advertising campaigns.
Cookie Types We Use
| Type | Description |
|---|---|
| Necessary | Essential for the website to function. Cannot be disabled. |
| Preferences | Remember your settings, such as light or dark mode. |
| Analytics | Help us understand how visitors use this site so we can improve it. Set by Google Analytics. |
| Performance | Help improve site performance and security (e.g., CDN/hosting provider cookies). |
| Advertising | Used to measure advertising campaign performance and attribute leads to ads (Meta Pixel). |
First-Party & Analytics Cookies
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| theme | Preferences | Stores your light/dark mode preference (local storage). | Persistent |
| cookie-consent | Necessary | Records that you have acknowledged our cookie notice (local storage). | Persistent |
| _ga | Analytics | Google Analytics — distinguishes unique visitors. | 2 years |
| _ga_WG7J9XW0SK | Analytics | Google Analytics — maintains session state for this property. | 2 years |
| _gid | Analytics | Google Analytics — distinguishes users within a 24-hour period. | 24 hours |
| _fbp | Advertising | Meta Pixel — identifies browsers for ad delivery and measurement on Facebook and Instagram. | 90 days |
| _fbc | Advertising | Meta Pixel — stores a click identifier when you arrive via a Facebook ad link. | 90 days |
Cookieless Analytics & Performance Tools
This Site uses two analytics tools from Vercel, Inc. that do not use cookies or store any personal identifiers:
- Vercel Web Analytics — collects anonymized page view data (page URL, referrer, country, browser, and device type). Visitors are identified by a temporary hash that is automatically discarded after 24 hours. No cookies are set, no IP addresses are stored, and no cross-site tracking occurs. See the Vercel Analytics Privacy Documentation.
- Vercel Speed Insights — collects anonymized Core Web Vitals performance data (page load time, interactivity, and visual stability) along with browser, device type, and country. No cookies are set, no personal identifiers are stored. See the Vercel Speed Insights Privacy Documentation.
Third-Party Cookies
This Site uses Google Analytics 4 (GA4) to collect anonymized data about site usage including pages visited, session duration, scroll depth, and outbound clicks. This data is used to improve the site experience and understand how visitors find and use the site. Google's use of this data is governed by the Google Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
This Site uses the Meta Pixel (provided by Meta Platforms, Inc.) to measure the performance of our advertising campaigns on Facebook and Instagram. The Pixel sets the _fbp cookie and may set _fbc if you arrive via a Facebook ad. This data helps us understand which ads result in inquiries. Meta's use of this data is governed by the Meta Privacy Policy. You can opt out of Meta ads personalization at facebook.com/ads/preferences.
This Site is also hosted on Vercel and may use performance and security cookies set by their infrastructure. When you navigate to Keller Williams property search pages (adamnewkirk.kw.com), that site's cookie policy applies. Please review the Keller Williams Cookie Policy for details on cookies used on KW platforms.
Managing Cookies
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality. For more information on managing cookies, visit allaboutcookies.org.
Updates
We reserve the right to update this Cookie Policy at any time. It is your responsibility to check for updates periodically.